A KUKA Industries team experienced a special success last week: The KUKA Genius, our new compact, modular friction welding machine was awarded with the Red Dot Design Award 2015 in the category product design.
The Red Dot is a recognized quality seal for excellent design. Each year, an international jury of experts is awarding products of various categories from all over the world. From thousands of submissions, KUKA Genius could convince with its appealing design coupled with high functionality, as well as a simple and ergonomic operation. “Our friction welding machine could prevail among numerous other products and we are proud to belong to the best of this year with our machine”, says Harald Heinrich, project manager research and development.
The process of friction welding uses the heat generated by friction to connect different materials. KUKA established this special form of press welding nearly 50 years ago as a new industrial joining process and developed it through such innovations as the short time and the positioned friction welding. With the new KUKA Genius comes a further step of innovation which offers a flexible and powerful solution for a wide product range to create friction welding processes.
Behind this new development an interdisciplinary project team with more than 40 specialists out of all departments participated in the development of this new generation of friction welding machines. The claim: A simple, not overly complex solution should be realized, which would meet the wishes of our customers. This succeeded in the development of KUKA Genius. This individual solution is easy to install, is space-saving and can be configured according to special welding tasks. “With the KUKA Genius you can configure a variety of technology modules together with the customer according to the individual demand –precisely as it is required by the component, the production planning and the manufacturing strategies of the future user”, says Michael Büchler, project manager in mechanical engineering. “We are glad the KUKA Genius was not only able to convince our customers, but could also please the jury of experts.”