Just like Frank Sinatra – it’s up to you, New York, New York
Times Square in New York occupies the center of Broadway in Manhattan and is famous for its many video billboards attached to the buildings. Everyone who’s ever been to New York has stood in the great valley of skyscrapers and has been amazed by the square. Not least because it’s probably one of the most popular parts of this city. In September 2011, KUKA Systems was on display there twice. Press releases along with convincing images on logistics and automotive topics appeared on a giant LED screen above Café Europa.